ARTS OR NOTHING
Background
With an array of options for students, both local and international, to choose from, our challenge was to make LASALLE stand out in a competitive arts education landscape. We had to communicate the difference in quality of a LASALLE arts education versus the other arts schools. What LASALLE needed was a big bang of an idea to grab the attention of creatively inclined students.
Idea
For an aspiring artist who eats, lives and breathes the arts, there really is no other choice. Once mind and heart are made, to not be able to pursue the arts at LASALLE is as good as taking the door out. Conversely, if one chooses to pursue the arts at LASALLE, they can step out with great confidence. So, like a good piece of art, it's how you perceive and interpret it.
